Privacy Policy

Ampliq ("we", "us", "our") is committed to protecting your personal information in accordance with the Protection of Personal Information Act, 2013 (POPIA) and other applicable South African privacy legislation. This policy explains what information we collect, why we collect it, and your rights.

1. Who We Are

Ampliq is a digital agency based in Cape Town, South Africa. Contact us at +27 81 091 1141 or via WhatsApp.

2. Information We Collect

• Contact information — name, email address, phone number — when you submit a form, WhatsApp us, or book a call.
• Usage data — pages visited, time on site, device type, and browser — collected automatically via Google Analytics and Microsoft Clarity.
• Session recordings and heatmaps — Microsoft Clarity records anonymised mouse movements and scroll behaviour to help us improve the site. No personally identifiable information is captured in these recordings.
• Cookies — standard analytics cookies set by Google Analytics (GA4). You can opt out via your browser settings.

3. Why We Collect Your Information

• To respond to enquiries and provide our services.
• To understand how visitors use our website so we can improve it.
• To send project updates or invoices to existing clients (only if you have engaged us).

4. Who We Share It With

We do not sell your personal information. We share data only with trusted third-party tools we use to operate:

• Google Analytics (GA4) — website analytics. Data is processed by Google LLC in accordance with their privacy policy.
• Microsoft Clarity — session recording and heatmaps. Data is processed by Microsoft Corporation.
• Cal.eu — appointment scheduling. When you book a call, your name and email are stored by Cal.eu.
• WhatsApp (Meta) — if you contact us via WhatsApp, your messages are subject to Meta's privacy policy.

5. How Long We Keep Your Data

Contact enquiry data is retained for as long as necessary to manage the business relationship, or until you request deletion. Analytics data is retained per the default retention settings of Google Analytics (14 months).

6. Your Rights Under POPIA

You have the right to:

• Request access to personal information we hold about you.
• Request correction of inaccurate information.
• Request deletion of your personal information.
• Object to the processing of your information.
• Lodge a complaint with the Information Regulator of South Africa at www.justice.gov.za/inforeg/.

To exercise any of these rights, WhatsApp us at +27 81 091 1141.

7. Cookies

Our website uses cookies for analytics purposes only. By continuing to use our website, you consent to the use of these cookies. You can disable cookies in your browser settings at any time, though some site features may not work correctly.

8. Changes to This Policy

We may update this policy periodically. The "Last updated" date at the top of this page reflects the most recent revision. Continued use of our website after changes constitutes acceptance of the updated policy.