Ampliq blog
Practical notes on ads, websites and enquiry paths.
Guides built from Ampliq's own campaign notes, service work and South African business context.
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Straightforward advice before you spend more.
Google Ads for South African businesses
Google Ads Negative Keywords for South African Service Businesses
Negative keywords are not just a cleanup task. For service businesses, they protect budget from DIY, job-seeker, template and low-intent traffic.
Google Ads for South African businessesHow Service Businesses Waste Google Ads Budget Before They Notice
Wasted spend usually starts quietly: weak search terms, vague conversion tracking, poor ad rank and landing pages that do not match buyer intent.
Google Ads for South African businessesWhatsApp Clicks Are Not Always Google Ads Leads
A WhatsApp click is a useful intent signal, but it is not the same thing as a conversation, enquiry or qualified lead.
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